The Valuation
Ensure your agent provides an accurate valuation based on real sold prices of comparable properties. Getting the start price right is crucial, so be cautious of agents suggesting the highest valuation, as this can be a common tactic. You want to hit the market sweet spot in the first 4 weeks of marketing, neither too low nor too high.
Choosing an Estate Agent
Opt for an agent you're comfortable with, familiar with the local market, and attuned to your needs. Prioritize an agent strong in marketing – great photos/videos, advertising on major portals, and a robust social media presence. Avoid lengthy contracts; your agent's confidence in selling and providing excellent service should be evident from day one.
Declutter and Tidy Up for Viewings and Photos
Presenting your home at its best is essential. Declutter for attractive photos, 360 Matterport Virtual tours, and videos. A tidy, well-presented home enhances its appeal on various platforms. Maximize the chance of a top price by ensuring your property looks its best.
Get the Word Out There
Use a for-sale board for local visibility. Instruct an agent to promote your property on major websites and social media. Your agent should actively contact their database to boost viewing numbers. Consider sharing their social media advert/video to amplify reach.
Viewings
Prepare your home like you did for photos – show-house ready. If you have pets, remove them and any evidence. Let your agent handle viewings for honest feedback. Ensure your agent provides immediate feedback after viewings via their portal or a phone call.
Agreeing on a Sale and Choosing the Best Buyer
The highest offer may not be the best; rely on your agent's advice on why a buyer is suitable for you. Verify your buyer's financials and buying position. Your agent should conduct a thorough chain check. Consider if the buyer aligns with your timescales and needs.
Communication and Sales Progression
Instruct your solicitor early to prevent delays; your agent can assist with forms and recommend a reliable solicitor. Regular communication with all parties in the chain is crucial. On completion day, your agent will coordinate a smooth key handover between you and the buyer.